Karrots Inc. is a small boutique marketing firm located in Vaughan, Ontario specialized in providing strategic and targeted marketing design and campaigns for various clients in the local area of Vaughan, Toronto, and the surrounding area.
Our mission is to help organizations of any size achieve greater levels of success and growth in their business by assisting them with the strategic planning and execution of a targeted marketing campaign that is scalable, responsive, timely and cost-effective.
As soon as we begin working with you and even before we meet, we explore and try to gain an accurate understanding of your business perspectives and goals.
We want to know who your target audience is, who your competitors are and what your overall objective is.
The more accurately we are able to determine these, then the more targeted the marketing is, the more tailored the creative or campaign is, and the more effective it is in meeting your objectives.
Every decision you make, whether you will buy a product or service with a particular company or person, is deeply rooted in their motivations. So what does this have to do with marketing? Everything!
Marketing is about creating a campaign (big or small in nature) that motivates people to respond by taking action. Whether that action is visiting your website online, calling to inquire, requesting a quotation or purchasing a product or service being offered, the goal is to motivate them to take action by offering them a compelling enough ‘Karrot’.
Like any raw material, metal or other precious gem, once they have been mined from the earth they all go through a very carefully planned refinement process.
Before you see them at the point of purchase they are refined, cut, shaped, and polished into form.
At Karrots, every design and campaign goes through the same rigorous refinement process before being presented as an option to our clients (you), who ultimately have the final say.
Our services are tailored and flexible to meet the needs of our vastly unique client base. Nothing we do here at Karrots Inc. is templated.
To make things even easier, we’ve created a few different packages for our clients to choose from.
‘To each their own Karrot!’ as we say, so take a closer look at our service offerings and select those that best represent
your specific business needs and goals.
You might have the man-power in place ready to execute on a marketing plan but just need a bit more guidance on the best way of leveraging the natural skills, talents and resources available to you.
We work collaboratively with you and create a master marketing plan with our recommendations but leave the rest up to you.
Of course we are always there for guidance and support as needed.
We have experience from having helped other organizations (both for profits and
not-for-profits) benefit from this and harvest the best karrot crop year over year.
The most fundamental piece of any company’s brand is their logo. It sets the tone for prospective clients and consumers who at first glance are able to make immediate associations and assumptions about the company and what it is that they do. Creating a logo that is unique, recognizable, and makes a positive impression on potential clients or consumers is both an art and science. Some logos even have hidden meanings and intentionally use colours that are known to provoke a specific emotion or pattern of thought. If you are ready to get started, fill out our questionnaire.
Your stationery and print pieces are an extension of your logo and brand. It’s important that they are well designed so they are effective, clear, consistent and visually appealing.
A well designed business card, letterhead, label, or envelope can be great selling tools for your business.
When they are strategically and well designed they will enhance existing and prospective client perceptions by delivering a clear, compelling and consistent message.
Although there is an ongoing debate as to the overall cost effectiveness of mail campaigns, they are great tools especially when combined with another marketing tool or campaign.
Regular mail as a form of communication is rarely used today and can be quite costly.
However, it is still a very powerful tool and can generate a healthy return on investment when used as part of an all encompassing marketing campaign.
Promotional merchandise, products, gifts, or apparel are items (often branded with a logo) used in marketing promotion and communication programs. They are used as a means of communicating a message about the company, a corporate message, a product, a service, or an event and are usually imprinted with a company's name, logo and/or tagline. Most popular uses include give-aways at trade shows, conferences, special events, to welcome new clients, or as tokens of appreciation to existing clients for their ongoing patronage and loyalty.
If you have a store front or company vehicle that travels within the area you service, then these are excellent marketing tools to help reinforce your brand and further extend your reach to prospective clients.
Your store/company name, hours of operations, promotions, pricing, and product information can be communicated using interior/exterior signage, window and vehicle decals. A well designed and crafted sign or decal can make a positive impression on potential clients that regularly drive or walk by your place of business.
People are looking online to research a company and evaluate whether or not they are credible and worthy of their business. Having an online strategy is ensuring that you are part of the conversation and providing valuable information, tools, solutions and resources to people in search of your expertise.
In website design people often overlook or don't think about photography until the last minute.
You can purchase stock photos for standard images but people like to SEE what you are selling.
The MORE photography or video you can post on your website about who you are, your services, your products and people...the BETTER!
Hire a corporate photographer and/or videographer and get it done!
Often a last thought but along with photography content is a key component in every communication piece that is designed and created.
We have created content for:
Let's get started on your project! With the help of completing the below forms we can acquire as much information as possible about your possible needs, ideas, inspiration and personality. The more insight the better in providing you with a tailored design and marketing solution made just for you!
Design eMarketing Needs Assessment
Logo & Brand Identity Questionnaire
